Preston So Designer

In the investment sector, transparency is key. I emulated this sentiment in my design with a “sheaf of papers” in the header, all translucent, to represent the reliability of Dasgupta & Perron. Other elements connoting transparency are spread throughout the design.

I collaborated with the Dasgupta & Perron folks to create a web experience that would be ideal for the sort of audience they wished to attract. Their content was lacking in organization and vitality, so I worked with them to strategize content approaches. All design elements are placed to be easily accessible. I also had a leading role in the development of this project, creating the theme and working on Drupal development.